L’Oréal’s historic ties to France, the birthplace of the Group, are stronger than ever. L’Oréal is the result of entrepreneurial and economic success built on a virtuous model of shared, sustainable growth. It is a symbol of Gallic excellence, expertise and innovation, which creates major opportunities to export products and services “made in France”. These strategic, scientific and industrial roots, and its lasting ties to a vast ecosystem of partners, make L’Oréal a major player in the economic development and influence of France, its territories, and the 150-plus countries where it operates.
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Céline Brucker
General Manager, L'Oréal France
France holds a special place at L’Oréal for three crucial reasons: it’s the historic birthplace of our company and its heritage has inspired our culture for 115 years; it’s the Group’s flagship for investment in industrial decarbonisation and Research & Innovation; and, last but not least, it’s a growing market where we’re the leader thanks to the popularity of our brands, which we continually enrich with the help of dynamic teams passionately committed to beauty.
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L’Oréal: a major player in France’s economy and culture
France, L’Oréal’s historic market, enjoyed strong growth in all divisions in 2023, driven by brand reputation and omnichannel activation. The Dermatological Beauty Division, which embodies L’Oréal expertise in dermocosmetics, achieved exceptional growth. Its success was underpinned by even closer ties to healthcare professionals and an impressive distribution network including nearly 15,000 French pharmacies and drugstores.
The Consumer Products Division meanwhile pursued its democratisation and premiumisation strategy with affordable hygiene and beauty products that make no concessions in terms of quality. This winning approach meets the beauty aspirations of a growing middle class, reaching 40 million consumers. The new Falsies Surreal mascara by Maybelline New York, as well as popular franchises and brands like Ultimate Blends by Garnier, Mixa and DOP, are all part of this trend.
As France’s second-largest profession in terms of direct and indirect jobs, hairdressing holds significant economic opportunities for both the country and L’Oréal’s Professional Products Division. As the leader in the sector, with 50,000 partner salons in France, the Division is helping hairstylists to modernise their profession through a sustainable transition (via the Hairstylists for the Future programme) and digital transformation (omnichannel sales).
Additionally, the performance of L’Oréal Luxe attests to the excellence of the French beauty tradition, of which Lancôme, Carita and Yves Saint Laurent are iconic brands. In 2023, the Lancôme x Louvre campaign perfectly embodied the balance between heritage and innovation. Luxury is a unique area of expertise, which the Division maintains in part by manufacturing nearly all its fragrances in France at its plants in Gauchy and Aulnay-sous-Bois. It has also made major investments in assets such as Lancôme’s Domaine de la Rose in Grasse, an organic polyculture site that celebrates the art of perfume-making.
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A French heavyweight with local and international reach
L’Oréal plays an important role in the country’s economic competitiveness. Its 11 plants create 94,000 jobs in France and handle 26% of the Group’s global production. This powerful industrial fabric underpins the cosmetics sector, which is the third-largest contributor to national economic growth. As the beauty sector leader, L’Oréal is also a prominent contributor to France’s positive trade balance: 80% of its production is exported around the globe.
In addition, L’Oréal France receives 70% of the Group’s global investments in Research & Innovation. Its scientists bring 4,300 new formulas to market each year, bolstering the scientific reputation of both the company and France.
L’Oréal continues to enhance and invest in its French sites. In 2023, its historic head office at 14 Rue Royale in Paris was renovated and reopened as “Le Visionnaire – Espace François Dalle”, a 4,200 m2. space housing the new Hairdressing Academy and showcasing the Group’s flair in shaping the future of beauty.
L’Oréal also participated in European Heritage Days for the first time in 2023, opening four iconic sites to the public: its global head office in Clichy, its high-end fragrance plant in Aulnay-sous-Bois, the La Roche-Posay spa, and Lancôme’s Domaine de la Rose in Grasse. All embody L’Oréal’s local roots in France.
Tangible initiatives to decarbonise our industry
Fully committed to operating in line with latest climate science, L’Oréal is pushing ahead with its strategy to reduce the impact of its activities on the climate, water, biodiversity and natural resources.
The new distribution centre in Vennecy is a prime example in terms of sustainability: it features passive geothermal cooling, a solar park on its roof and two biomass boilers. L’Oréal has also signed direct power purchase agreements with France’s main electricity supplier EDF to source renewable electricity from two solar parks in the Corrèze region and Vosges mountains. To reduce the impact of packaging, L’Oréal invests in Research & Innovation and partnerships with companies and startups. This includes Carbios, a French organic chemistry company developing bio-enzymatic packaging to accelerate the transition towards a circular economy for plastic.
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Supporting charities to fight social insecurity
For years L’Oréal has been developing long-term partnerships with some thirty charities, such as L’Agence du Don en Nature, Pharma solidaire and Banlieues Santé, to help overcome social vulnerability. In France, the Group donates an average of 400,000 products per year and continues to increase its donations of personal hygiene products to meet basic needs for rising numbers of vulnerable people.
In 2024, the Group will be opening its fourth Beauty & Wellbeing centre in Nantes, partnering with Emmaüs Solidarity to support vulnerable people with a space specially devoted to improving their self-esteem and wellbeing.
Each brand also adopts its own social or environmental cause. For example, Lancôme is fighting illiteracy among women with Write Her Future, and Yves Saint Laurent is helping to prevent domestic violence with its Abuse Is Not Love campaign.
A commitment to people
L’Oréal’s people-centred management model has always been a pillar of our success. Our corporate culture, widely embraced by employees, is proof of that: the Group ranks among France’s top 3 employers. Our commitment to career-long professional development ensures everyone can continue to grow, both personally and professionally. Every single one of our French employees received training in 2023.
Amid unprecedented competition in the job market, L’Oréal continues to support employees either starting out or later in their careers. As part of its L’Oréal for Youth programme, the Group aims to reserve 25,000 positions for candidates under 30 by 2025. It is also rolling out mentoring and training measures to support professionals over the age of 50.
L’Oréal’s Ecole de l’Industrie programme aims to get people who have been excluded from the workforce back into work by providing training and qualifications for jobs in industry; 75% of participants are still in employment a year after completing the programme. We also aim to set an inclusive example when it comes to people with disabilities. The GLORIA (Grow L’Oréal by Including Autistic Adults) project offers opportunities for people on the autism spectrum to work at our plants in Ormes, Lassigny and Aulnay-sous-Bois.
