Active in India since 1994, L’Oréal’s portfolio of brands caters to the fast-expanding consumer segments and beauty aspirations in the world’s most populous market, from high-quality accessible options in mass consumption to premium luxury offerings. With the launch of L’Oréal Dermatological Beauty Division this year, the Group is dedicated to growing the beauty industry in India, in line with its dual ambition of financial performance and commitment to social and environmental impact.
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Aseem Kaushik
Managing Director, L’Oréal India
Over three decades, L’Oréal has focused on bringing the best of beauty to our consumers in India and transforming the industry with new value creation. Our goal is to offer “Beauty for Each” by leveraging the power of technology and innovation to build on the Group’s strong omnichannel presence and broad portfolio of appealing brands. Through this we aim to be the leading beauty advisor for discerning Indian consumers and be a transformative force in education, empowerment and the environment.
No. 1in hair colour and men’s cleansing categories
3.3 millionhairdressers trained in the last decade
15thlargest contributor to L’Oréal Group growth
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Capitalising on a young and vibrant market
As the Group celebrates 30 years in India, L’Oréal is capitalising on new growth opportunities in this dynamic subcontinent. L’Oréal’s brands are especially popular with affluent middle-class consumers, a significantly growing demographic. India also has a large young and digitally native generation representing new and rising consumers. With a broad portfolio aimed at different consumer segments, a strong presence across online and offline channels and innovative activations linked to new digital services, L’Oréal has a well-defined strategy to bring beauty for all and beauty for each.
Growing the Indian beauty and personal care market
With 26 iconic brands accessible in a range of distribution channels, L’Oréal India saw significant growth in 2023. The Group’s Consumer Products Division outperformed the market in 2023 and democratised beauty innovations with accessible formats. The strategic shift to e-commerce, digital platforms and advocacy significantly accelerated growth across various categories of products. Haircare has been the most dynamic, boosted by Hyaluron Moisture and hair routine products. Skincare grew strongly, driven by Garnier Vitamin C serum and L’Oréal Paris Glycobright. In makeup, Maybelline New York Superstay Vinyl Ink made remarkable strides in sales and consumer affection.
The Professional Products Division continued to develop the modern salon industry in India through education, training and its brand offer: Redken was the latest addition to L’Oréal’s portfolio of high-performance hair colour, haircare and hair styling products. Digital capabilities are extending brand reach, for example through Matrix Color Melt, an innovative platform to educate hairstylists, accelerate expertise in hair colour and showcase new hair influencers on social media.
Dermocosmetics is one of the fastest growing categories in the Indian beauty market. In 2023, L’Oréal launched its Dermatological Beauty Division with the introduction of CeraVe, the #1 dermatologist recommended brand in the US. CeraVe’s key proposition is rooted in L’Oréal Research expertise and in-depth understanding of the skincare needs of Indian consumers. With this launch, L’Oréal aims to extend access to dermocosmetic solutions in a market where the ratio of dermatologists to consumers is one of the lowest in the world.
L’Oréal Luxe Division, with its highly aspirational brands of Yves Saint Laurent, Lancôme and Kiehl’s, is engaging and delighting high spending affluent consumers with exclusive brand experiences. In 2023, the Division saw remarkable growth in the fragrance category, with Yves Saint Laurent Libre propelled to No.1 position in the luxury fragrance market.
Digital innovation to win consumer hearts and minds
L’Oréal India is well positioned in both offline and online channels, where the expansion of e-commerce is boosting access to beauty products beyond urban regions through a direct-to-consumer approach. Drawing on the Group’s digital expertise in recruiting new consumers, building brand affinity and engaging with audiences in new ways, L’Oréal has partnered with well-known e-commerce marketplaces to enhance experiences of iconic brands such as Garnier, Kerastase, Lancôme and L’Oréal Professionnel. This has involved illustrating diverse makeup or hair colour looks, introducing new routines as well as integrating Beauty Tech services such as virtual try-on and skin analysis. These innovative activations are enabling consumers to make better informed beauty decisions as well as developing demand for more premium solutions among upper-middle-class beauty lovers.
L’Oréal India significantly progressed on its social and environmental commitments in 2023 and confirmed its efforts regarding energy transition. At the end of 2023, L’Oréal India reached 100% renewable energy for all its sites, which include its two manufacturing plants in Baddi, Himachal Pradesh and Chakan, Maharashtra, ahead of the L’Oréal for the Future objective that by 2025 L’Oréal will reach 100% renewable energy for its sites. Garnier, L’Oréal’s largest brand in India, opened a dedicated plastic waste collection facility in Chennai with the capacity to collect around 2,000 metric tons of plastic per year. On the social front, L’Oréal India’s Beauty for a Better Life program to date has empowered more than 12,000 women from disadvantaged backgrounds to train and acquire certified skills, opening access to work opportunities in hairdressing salons and beauty retail outlets. Under brand causes in 2023, L’Oréal Paris Stand Up Against Street Harassment program trained over 277,000 individuals, and Maybelline’s Brave Together mental health initiative helped more than 47,000 people.
