Make-up, with growth of +10.3(1), is the Division's flagship category: our four brands increased sales and contributed to growth. This clearly illustrates the strength of our portfolio of complementary brands: Maybelline New York, the world's number 1 make-up brand(2), which makes New York style accessible to consumers; L’Oréal Paris, the number 2 in make-up worldwide(2), which combines everything that is best in Parisian make-up style and know-how; NYX Professional Makeup, the cult brand for make-up fans; and Essie, the nail varnish brand with its iconic colours.

Meanwhile, the Division tapped into the global natural haircare trend as it continued the global roll-out of Ultra Doux by Garnier, the brand that posted the highest growth in haircare in 2016.

Thanks to their strong presence on social networks, a strategy of creating attractive and authentic content, and connected beauty services like the Makeup Genius app, today more than ever, our brands are "digital love brands(3)". The Division's E-commerce sales are growing strongly at +30.7%, with good performances in China, where online sales already account for 28.2%, and by the United Kingdom, where they are up by 62.1%(4).