Human Relations
How L'Oréal recruits new talent
To continue attracting a wide and diverse range of talent all over the world, the group has changed the way it develops relationships with candidates as well as its recruitment techniques. L'Oréal draws on its detailed knowledge of the profiles needed to construct its employer promise, and has strengthened the expertise of its recruitment community.
Detailed knowledge of candidates and their expectations
To construct its new employer promise, L'Oréal uses an innovative approach combining digital data analysis with the customary in-house and external surveys. The aim: gain better insights into the candidates the group wants to recruit, in order to respond more effectively to their expectations and preferences. This tailor-made approach takes local cultures and contexts in each part of the world into account.
Authenticity, transparency and closed-relationships and social networks
L'Oréal is relying more heavily on digital tools in its recruitment strategy. The L'Oréal Talent site, which has enjoyed a fourfold increase in traffic over recent months after a comprehensive makeover, is pivotal in this move. The group is intensifying its presence on social networks, not only LinkedIn, but also Facebook, Twitter, Instagram, YouTube and WeChat. In each case, the common denominators are an attractive employer promise, authentic employee experiences, and transparency in exchanges of views.
1 million followers on LinkedIn
Strengthening recruitment staff expertise
Staying at the cutting edge in talent evaluation and selection, and improving the candidate experience are priorities for the group, which trains its teams accordingly. In 2016 the group conducted a collaborative excellence programme. Over a period of six months, a team of 11 trained recruitment experts went to meet their counterparts in 32 other countries to take their views on board, diagnose local needs, fine tune evaluation methods and improve the candidate experience.
