Outstanding performance for L'Oréal Luxe in the Asia, Pacific Zone

They embody today’s bold, trendsetting women and appeal to young Asian - particularly Chinese - consumers who are passionate about beauty products. In 2016, L'Oréal Luxe’s designer brands set new records for performance in China. Yves Saint Laurent more than doubled its sales, and Giorgio Armani recorded more than 35% growth(1). Both brands took advantage of enthusiasm for make-up, and in particular for lipstick, with innovations like Vinyl Cream and Rouge Pur Couture by Yves Saint Laurent, and Lip Maestro and Lip Magnet by Giorgio Armani.

The brand, which embodies French elegance, has succeeded in attracting younger generations thanks to initiatives in line with local expectations, like the Énergie de vie skincare line, which offers a range of refreshing, moisturizing textures, or the fun Juicy Shaker lip oil, for luscious, natural-looking lips. Lancôme is also underpinned by solid core skincare franchises, thanks to the Génifique and Absolue ranges. The brand also benefited from the growing success of La Vie Est Belle, and rolled out its extremely luxurious points of sale, modelled on the one opened at the department store Printemps in Paris.