Hair colour was the top contributor to growth in 2016, and all our brands increased sales in this category, thanks to our solid core franchises, boosted by colour innovations, trend-inspired collections and new services. Two examples are Inoa, adopted by more than 100,000 salons worldwide
(2) and boosted by Inoa Blond Resist in 2016 or Diarichesse Hi-Visibility by L’Oréal Professionnel. Meanwhile at Redken, City Beats by Shades EQ was launched in the United States at the end of the year, and was showcased on social networks by Chloe Nørgaard, a DJ with a strong online following, who dons one of the range's 12 bold shades each month.