Professional Products

Since its creation, professional hair colour brand Pulp Riot has transformed the market with avant-garde online content and by using social media to inspire and educate stylists around the world, right from the Butterfly Loft salon of founders David and Alexis Thurston. The American brand will be a source of inspiration for the Professional Products Division, which it has joined. Pulp Riot has more than 780,000 followers on Instagram. The brand has also begun its international roll-out. Learn more about the brand from its founders, David and Alexis Thurston.

The natural trend has pushed the brands to reinvent themselves and offer products that are increasingly environmentally-friendly. Ancestral hair colour savoir-faire with natural pigments has been updated and brought into the world of professional hair colour with Botanéa, a 100% vegan brand, explains Marion Brunet, L’Oréal Professionnel International General Manager.

L’Oréal supports haircare professionals as they continuously improve their offering, particularly via Salon E-motion^TM , which develops the salon experience and includes – among other features – digital tools to help customers visualise the hair colour recommended by the hairdresser. Mathilde Parat, Professional Products International Retail Innovation Director, tells us more.

L’Oréal has been present in India for 20 years now, with an important goal: train the country’s future professional hairdressers and provide them with professional haircare products. Today, hairdressing is an ambitious profession and is undergoing a major transformation. D P Sharma, Director of the Professional Products Division in India explains.