A big year for fragrances
With a growing global market , fragrances are the very essence of Luxury. Despite intense competition, the Division’s brands performed very well, securing several major successes, and strengthened their appeal for consumers of all generations.
Stand-out new products…
With the launch of three new fragrances by Lancôme, Yves Saint Laurent and Valentino, L’Oréal Luxe is present on all fronts.
Idôle, the new women’s fragrance by Lancôme, is a delicate blend of rose, jasmine and chypre. It has been a major success with Millennials and is the 7th most sold fragrance in Europe . Its incredibly delicate and refillable bottle was designed to be slipped into a case, like a smartphone. The third ingredient in this winning recipe is American actress, singer and producer Zendaya Coleman.
Libre by Yves Saint Laurent – a sensual perfume with androgynous inspirations, featuring lavender, fougère and orange blossom – was also met with great enthusiasm. Its bottle, adorned with golden chains and an asymmetrical lacquered black cap, evokes a strong, bold woman like the fragrance’s spokeswoman, pop singer Dua Lipa. The perfume is already No. 6 in Europe .
Just one year after its acquisition by L’Oréal, Valentino has taken its first steps with the launch of a fragrance duo. Born in Roma Donna combines modernity and elegance with oriental floral notes, while the male version, Uomo, stands out thanks to its rich vetiver scent. The bottle features the iconic stud motif inspired by the architecture of Rome – the signature of Valentino Couture.
…And continued successes
At the same time, L’Oréal Luxe confirmed the success of its longstanding pillars. In women’s fragrances, the success of the extraordinary trio – La Vie est Belle by Lancôme, Sì by Giorgio Armani and Black Opium by Yves Saint Laurent – is as robust as ever. Launched in 2012, the iconic Lancôme fragrance is still among the Top 3 bestsellers worldwide. L’Oréal Luxe maintained its position in men’s fragrances as well, with Acqua di Giò and Code by Giorgio Armani, and Y by Yves Saint Laurent.
In the niche perfume segment, Atelier Cologne, which specialises in Cologne Absolue (pure perfume), has begun its international expansion, generating buzz in Asia. The brand has successfully transposed its unique character to its points of sale, offering to personalise the leather bottle cases with the customer’s chosen name or initials. Its success has enabled the brand to double in size in just one year.
