Professional Products

L’Oréal actively contributes to the dynamic Indian hairdressing sector. The country stands out in terms of education and entrepreneurship: L’Oréal has trained over a million hairdressers over the last 10 years, and 45,000 salons have opened thanks to partnerships with the L’Oréal Professionnel, Kérastase and Matrix brands.

In a rapidly changing market where hairdressing is becoming increasingly mobile and digital, SalonCentric is transforming the traditional distribution model with a flexible purchasing experience via multiple distribution channels. Nearly 600 stores serve the independent hairdresser community, providing a wide range of opportunities for trainings and skills sharing. The B2B   app and SalonCentric e-commerce website are increasingly successful. The product tutorials appeal to professionals and help share information and spread best practices. The comprehensive ecosystem’s flexibility and remarkable customer service make it truly unique.

In line with L’Oréal’s “Sharing Beauty With All”   programme, the Professional Products Division’s commitments reach every stage in the value chain, from design, where formulas are developed using sustainable and fair trade ingredients, to production, where 73% of L’Oréal Professional Products are manufactured by carbon-neutral plants and 41% in dry plants, and even distribution and packaging. All of the Redken and Matrix shampoo bottles in the United States are made of recycled plastic. Kérastase uses 100% recycled plastic for its professional accessories available in salons, and Matrix does the same for the packaging of its Biolage range. Redken has developed a refillable bag system to reduce plastic use for its bleaching line Flash Lift.

L’Oréal has created an innovative competition to select the most promising new hairdressers and help them open their own salons. Forty candidates were evaluated by a jury of hairdressing stars and industry experts on their professional expertise (assessment, colour, cut, style, customer relations, etc.) and then on their salon concept. The ten winners were awarded six months of coaching at the Station F startup incubator and a personalised business plan.