Hair innovations from root to tip

Thanks to its close collaboration with Research & Innovation, L’Oréal Professionnel offers high-performance products featuring the latest formulation innovations. With the new Série Expert Pro Longer range, the brand meets the specific needs of long hair. By combining Filler-A100, an exclusive patented technology, with amino acids, the formula seals split ends and thickens the hair fibre, leaving long hair strong and glossy. Science and expertise are also at work at Kérastase, which offers exceptional products for customised in-salon treatments. For example, the Genesis anti hair-fall range features Edelweiss native cells and Aminexil to anchor the hair more solidly and strengthen the hair fibre.

“Play with Majirel!” The new Majirel tagline is perfectly suited to the range, which now pairs a broader range of colours with its iconic formula known to provide perfect coverage and leave hair softer after colouring—all with environmentally friendly packaging. The creative ideas and tutorials available to stylists to boost salon services are now more than ever a major asset for the range. Innovation has also impacted lightening products with Blond Studio Bonder Inside, the new lightening powder by L’Oréal Professionnel, which includes a bonder in the formula to better protect the hair fibre while lifting hair up to eight shades. Protection is also at the heart of the Inoa permanent hair colour formula. Thanks to its Oil Delivery System technology, this oil-based dye remains one of the most innovative and high-performing products on the market. The ammonia-free range has expanded to include Inoa Glow, nine new shades for an even more natural look that better reflects light for more transparency.

In the wake of its impressive success in Europe, the Steampod 3.0 straightener by L’Oréal Professionnel has set out to conquer new regions of the world and China in particular. But what makes this new-generation straightener so unique? Its patented steam-based technology which provides better straightening and smoothing all while protecting the hair fibre at a temperature 50°C below that of traditional straighteners . No detail has been spared: the new Steampod is lighter and thinner and features an extra-long 360° rotating cord and integrated water tank, making it easy to use and take with you wherever you go. Thanks to its technology, which makes it possible to get various styles with all types of hair (straightening, smoothing, volumising, waves, etc.), the Steampod garnered a lot of attention in China on Singles Day, 11/11.