BeautyPerformance
Performance
2021 was a historic year for L’Oréal. Thanks to the expertise, passion and engagement of its 85,400 employees, the Group achieved record growth all while investing in its social and environmental commitments.
In 2021, L’Oréal achieved record growth: 16.1% like-for-like, which is twice the growth of the beauty market as a whole, which recovered to levels nearly on par with 2019. The Group won market shares in every Zone, Division and category, proving just how powerful and relevant its growth model is.
This exceptional growth, underpinned by high-quality innovations and rigorous cost control, enabled the Group to invest significantly in its brands to boost their desirability all while improving profitability.
L’Oréal also strengthened its digital lead: e-commerce accounts for 28.9% of sales, and the Group continued its Beauty Tech transformation by investing in data and artificial intelligence via strategic tech partnerships.
At the same time, the Group invested in its social and environmental commitments, which reflect its goal of achieving responsible growth and sharing value with all stakeholders.
Highlights
Value creation
L’Oréal firmly believes financial performance is inextricably tied to social and environmental performance. The goal is to sustainably create value and share that value with the Group’s entire ecosystem.
Financial performance
L'Oréal's balanced business model enables profitable and sustainable growth.
Social & Environmental Performance
2021 was the first year of implementation for L’Oréal for the Future, the Group’s sustainability programme for 2030.
A sustainable business model
L’Oréal’s excellence is underpinned by a model that is stable, successful and bold. Read on for a closer look at this value-creating strategy.
Key figures
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€32.28 Bn sales in 2021
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28.9% of consolidated sales in e-commerce
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85,400 employees
Wake Up Make Up: a winning partnership with distributors
A closer look at multi-brand campaign Wake Up Make Up, which successfully mobilised distributors alongside the Division’s brands in Europe. A behind-the-scenes look at a winning partnership by Betty Quigley, Head of Sales, Consumer Products Division, Amos Susskind, General Manager Consumer Products Division, UK & Ireland, and Anika Majithia, General Manager, L’Oréal UK & Ireland Mass Makeup.
United States
Focus on SalonCentric, a powerful professional distribution network
David Greenberg, President, Professional Products Division, North America, talks about this fast-growing omnichannel model.
L'Oréal strengthened its position as the world’s leading beauty company in 2021, with an outstanding performance on financial, social and environmental fronts. Nicolas Hieronimus, Chief Executive Officer, shares the key drivers to L’Oréal’s successful business model, looking back on a historic year and the way in which the Group embodied its purpose: create the beauty that moves the world.
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