Focus on SalonCentric, a powerful professional distribution network
David Greenberg , President, Professional Products Division, North America, talks about this fast-growing omnichannel model., President, Professional Products Division, North America talks about this fast-growing omnichannel model.
As stylists plan their week, often it all starts here. This is where our stylists can dream, learn, shop and of course buy. On any given day, 25,000 stylists across the country are shopping in one of our three channels.
In our stores, our customers can discover innovation, brands and products, and can connect with our beauty gurus. Our gurus can help them understand their business and find ways to serve their clients better. And there's inspiration wherever you look. Many stores also have education studios.
Let's see what's going on right now. A Redken class on color and texture. We can even stream classes from some of the world's top artists into hundreds of studios at the same time.
Another important channel that is highly valued by our salon customers are our SalonCentric business consultants. SalonCentric business partners have a deep knowledge of their customer's business, so they can show them where the growth opportunities are. They build marketing plans, prescribe education, and of course introduce new products.
We also offer the added convenience of online shopping and shopping through the SalonCentric app. It's more than a shopping experience, it's a personalized journey through brands, promotions, and events. It's also a way to manage your inventory and prepare your shopping list for the coming week. The app is like having this whole store in your pocket. This saves time and allows for more curated discovery of products and services.
It's been many years in the making, but today, at L'Oréal Professional Products, we now have a fully integrated and seamless approach to doing business. Our goal is to be the best partner to our salon and stylist customers—by using the most advanced technology and digital capabilities so we can help them spend more time with their clients and connect them to the larger stylist community. We want to make it easy to access inspiration, education, and innovation, wherever and whenever they want it.