Informative labels for more sustainable consumption 

To better inform consumers, L’Oréal developed a labelling system for the social and environmental impact of its products, graded from A to E. It takes 14 planetary impacts into account, each of which is measured at every stage in the product lifecycle. Launched for rinse-out products in France by Garnier in 2020, the labelling system was rolled out to several European countries in 2021, including Germany, the United Kingdom, Spain, Italy and Scandinavia. The Group will continue to expand the system to other brands, markets and product categories. At the same time, L’Oréal, Henkel, LVMH, Natura & Co and Unilever announced the creation of a consortium open to all beauty industry companies to collectively develop a shared assessment and rating system for the environmental impact of beauty products. The goal is to provide consumers with clear, transparent and comparable information to encourage more sustainable consumption choices.  By the end of 2021, the consortium included several dozen members.