Cutting-edge professional products
The Division is driven by disruptive innovations in the core categories of haircare and hair colour.
Hair enhanced by science
The expertise of hairstylists and L’Oréal’s Research & Innovation teams led to a number of disruptive innovations in 2021. The Professional Products Division’s brands combined scientific research and innovation to develop highly effective, targeted hair solutions. One such breakthrough was Metal Detox, the first L’Oréal Professionnel protocol to neutralise the effects of excess copper in the hair and deliver optimum colouring, balayage and bleaching results.
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When science and innovation join forces with nature
Kérastase: highly innovative premium haircare
Kérastase continues to hone the cutting edge of innovation to deliver a unique haircare and wellness experience, and offer effective solutions for each hair type. Curl Manifesto is a prime example—a product line resulting from four years of research specifically for curly, very curly and coily hair. The formula distils the essence of science and luxury to combine ceramides developed and patented by L’Oréal Research & Innovation with manuka honey naturally rich in micronutrients, and glycerine, an emollient that moisturises and protects the hair.
Another highlight is Genesis, a fortifying solution to prevent hair fall, formulated to strengthen roots and reduce breakage. The range features precious ingredients such as natural edelweiss stem cells and ginger root, and is designed to be experienced as a moment of well-being. The treatment is initially performed by a professional in-salon and may be continued at home.
Last but not least, Blond Absolu is a line of strengthening products for blond hair of any shade which uses UV neutralisers to keep those cool tones, while edelweiss and hyaluronic acid help protect and hydrate the hair shaft. These premium ingredients ensure an unparalleled experience and high-end results for women who dare to be blond.
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