Research & Innovation for beauty in all its diversity
To satisfy the incredibly diverse range of beauty needs and desires, L’Oréal Research & Innovation remains true to its fundamental, time-honoured values in terms of quality, effectiveness, safety, sincerity and responsibility at every stage in the process of developing new products.
Research & Innovation: ever closer to consumers
L’Oréal Research & Innovation teams worldwide work to satisfy consumers’ incredibly diverse beauty aspirations. Organised into three global centres in France (Advanced Research, Haircare and Cosmetics), six regional hubs in the United States, Japan, China, India, South Africa and Brazil, as well as 20 cosmetics research centres and 13 evaluation centres, the teams are made up of more than 4,000 employees with 80 different nationalities.
This organisational structure gives Research & Innovation detailed insight into local beauty aspirations. Close engagement in local markets allows the Group to analyse all beauty needs worldwide, define increasingly precise profiles and adapt formulas and products to create ranges that are more inclusive than ever before.
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Strategy
Inclusivity drives innovation
To provide the best cosmetics has to offer, L’Oréal pinpoints beauty needs, which vary according to a wide range of diverse criteria such as hair type, skin type, age and profession, but also beauty rituals and culture, environment and where consumers live. The Group’s detailed knowledge of these different profiles allows Research & Innovation to work closely with the brands to develop products perfectly in line with consumer expectations in terms of effectiveness, safety, quality and responsibility.
For example, when it comes to curly, very curly and coily hair, more and more women and men are wearing their natural locks with pride. L’Oréal has kept step with this trend by enabling all consumers to take care of their hair with products suited to their specific curl type. Curl Manifesto by Kérastase is the fruit of this inclusive philosophy: this year, the professional haircare brand launched a new range of eight haircare products specially designed for curly, very curly and coily hair. Research & Innovation conducted a number of studies on these hair types in over 22 countries, which led to the development of a new eight-category classification system based on hair fibre morphology. The system empowers teams to design more targeted formulas. For example, the Curl Manisfesto range features a treatment formula enriched with ceramides and manuka honey, which is known for its unique reparative qualities. At L’Oréal, inclusivity is a source of inspiration for all of the Group’s scientists.
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