Our Annual Report is eco-designed

The L’Oréal Annual Report website is part of a three-year sustainable web design plan launched in 2021. Eco-design uses a methodical approach and best practices to minimise impact on the environment. We have set out to understand, measure and reduce the environmental impact of our Annual Report, using energy-saving technologies and lighter, optimised content, all while providing an optimal browsing experience.

Implementing best practices

  • Optimising media from production to publication

    • Videos filmed and edited in France with EcoProd-certified production companies.
    • Electronic and filming equipment that requires less power and is systematically recycled.
    • Multimedia content optimised to suit the target format.
    • Optional play button instead of autoplay videos.
    • Text transcript available for each video.

  • Streamlined design for smoother, more energy-efficient browsing 

    • Progressive image loading to limit energy use in line with real user needs.
    • More sustainable display option (energy-saver mode) for OLED screens.
    • Partially reused code from previous editions of the Annual Report.
    • Source code subject to stringent controls to optimise page file size, reduce the number of queries, eliminate unnecessary code, and improve caching to avoid redundant server requests.

Inclusion and accessibility 

L’Oréal’s Annual Report is in line with the Group’s broader ambitions in terms of digital accessibility. It allows each user to easily understand, browse and interact with its content thanks to digital interfaces designed for all: perceivable, operable, understandable and robust, in line with the four pillars of accessibility.

The Annual Report website is 100% accessible. For more information, click here.

You’re in control

The Annual Report website comes with two options to save energy while you browse.

  • Energy-saver mode 

    When you activate this mode, the site is displayed with fewer visuals. You can choose to display the visuals that interest you. The site also goes into dark mode, to save energy on OLED screens.

  • Video transcripts 

    Each video gives you the option to either watch the video or read the “text version”, which uses less energy.

Measuring the eco-accessible design of the 2023 Annual Report

In 2023, our digital platform earned an impact score of 88 out of 100 from fruggr, a reputable third party that evaluates digital impact and makes recommendations for optimisation.
Our website scored highly: in its category it was one of the 6.45% of services that achieved an A rating (given to services that score 85 or higher). The 2023 Annual Report website assessment has confirmed an improvement in digital responsibility over three years. In 2023, the overall fruggr score remains as high as the 2022 edition, with an improvement +10 points compared with 2021, and +15 points compared with 2020. We are continuing to offer a site that’s rich in editorial content alongside maintaining best practices acquired over the past three years.
This improvement reflects our efforts to reduce environmental impact (both in terms of sustainable design and optimised content), and our work on accessibility and data protection, which has improved the site’s social impact.

Years Progress of social score (out of 100) Progress of environmental score (out of 100) Increase of website pages weighing less than 1 Mo Decrease of CO2 emissions (kgCO2e/yr) Decrease of average n° of requests per page
2020 86 56 26% 860 48
2021 88 65 1% 629 46
2022 91 74 97% 541 10
2023 94 80 100% 517 10

A responsible digital strategy from design to publication

L’Oréal is a digital-first company. The Group, as the beauty industry leader, aims to set an example in responsibly developing and using digital communication. As the world’s fourth-largest advertiser, L’Oréal is committed to measuring and reducing its CO2 emissions from digital media campaigns.

For the first time this year, L’Oréal is evaluating its entire Annual Report project, from conception to activation. Thanks to the IMPACT+ solution, we can measure the greenhouse gas emissions of our digital advertising activations: from social networks to programmatic buying and video. Armed with this knowledge, we can activate and optimise the different levers of our digital advertising campaigns with the aim of reducing their impact, and to monitor our progress over time.