Professional Products
Bonders(1): a new growth-driver service
The bond protection(2) formula protects hair during and after all types of technical services(3) for a guaranteed professional result, which is reassuring for hairdressers, and encourages daring transformations. The new service is already contributing to the Division's growth.
Smartbond: a 100%-digital launch
L’Oréal Professionnel brought in 12 colour specialists to help design Smartbond. This service meets both the needs of professionals – there are no modifications to be made in product dosage or leave-on time – and the requirements of consumers. Colour specialists see Smartbond as an ally that helps them be more daring in transforming their customers' hairstyles, without compromising the hair fibre. And customers have not been slow to make their feelings known: Smartbond has been mentioned over 60,000 times on the social network Instagram.
12 international colour specialists helped co-create Smartbond by L’Oréal Professionnel
Strong growth potential
The new service category of bonders(1) offers the brands of the Professional Products Division the opportunity to demonstrate their haircare expertise to their partner hairdressers. Redken launched pH Bonder, a two-step line whose effects can be extended at home by using the Post-Service Perfector to maintain the hair's natural pH. Meanwhile, Matrix launched Bond Ultim8 in the United States, the United Kingdom and Italy with a #daretohair campaign that encourages colour specialists and their customers to make their hair colour desires a reality.
See also
(1) A formula that protects keratin bonds inside the hair fibre.
(2) Protection of keratin bonds inside the hair fibre.
(3) Such as hair colour, bleaching and texture (e.g. permanent straightening).