Kérastase: the expert in extreme personalisation
Fusio-Dose by Kérastase is performing well, especially in Western Europe. This haircare protocol is emblematic of highly personalised treatments: the hairdresser selects a combination of concentrate and booster ideally suited to the consumer's hair, then mixes the active ingredients in the salon. Feedback from both professionals and their customers is very positive, with results that are immediately perceptible to the touch.2016 also saw the re-launch of Nutritive, a micro-targeted haircare line enriched with a major active ingredient discovered by L'Oréal Research, intra-cylane, which durably strengthens the hair fibre.