New beauty steps

In 2016, L’Oréal Paris offered its consumers a completely new hair colour service: a spray that colours and conceals grey roots in a few seconds. This innovative product temporarily covers roots and grey hair to match hair colour, and disappears after shampooing. Even in unexpected circumstances you can look your best, as brand ambassador Eva Longoria demonstrates in a series of videos. With this launch, L’Oréal Paris is further strengthening its market leader position in the hair colour segment.

With Pure Clay, L’Oréal Paris is reinventing beauty masks to reflect the current detox trend. Each mask in the range provides a tailor-made solution, suited to the needs of each skin type. L’Oréal Paris offers both women and men the possibility of “Multi-Masking” that is combining different masks in the range to suit each zone of the face. The guaranteed visible results enable the brand to win over selfie generation consumers. Pure Clay masks are already contributing to L’Oréal Paris skincare growth in Western Europe.

Garnier is launching its first Hydra Bomb tissue mask, a cosmetics trend inspired by Asian beauty routines. The tissue mask, enriched with pomegranate extract, enables intense rehydration of the skin in just 15 minutes. This new well-being and beauty routine fits the Garnier brand universe like a glove.

2016 was also a year of continuing worldwide success for Garnier's Micellar range. Thanks to the brand, micellar waters are now becoming an everyday beauty step accessible to everyone. Micellar Sensitive Skin Solution is already a success in numerous countries. This year Garnier launched Micellar Cleansing Water which combines micellar water and make-up removal oils to ensure perfect skin cleansing, even with waterproof make-up.