Reggie Campaign by The Body Shop, the first eco bridge in Vietnam for the Enrich not Exploit™ programme
The Body Shop

Our commitment: Enrich Not Exploit™

At The Body Shop, the Enrich Not Exploit™ Commitment reflects the brand’s belief that business can be a force for good, which means enriching people as well as the planet, its biodiversity and resources, while also developing sustainable and ethical products.

"It’s in our hands"

In 2016, The Body Shop celebrated its 40th anniversary with the creation of a new business and corporate social responsibility commitment: Enrich Not Exploit™. This comprehensive global strategy aims to make The Body Shop, once again, a global ethical leader and sets it on the path to true sustainability. As part of this commitment, The Body Shop is building bio-bridges to protect and regenerate, by 2020, 75 million square metres of biodiverse rich habitat, protecting rainforests and the endangered species that live in them, and enabling communities to live more sustainably within our natural world.
The Body shop’s press trip in the Khe Nuoc Trong forest in Vietnam, for the Enrich not Exploit™  programme.
The Body shop’s press trip in the Khe Nuoc Trong forest in Vietnam, for the Enrich not Exploit™ programme
75 million square metres of biodiverse rich habitat to be regenerated by 2020 with The Body Shop’s bio-bridges
The first bio-bridge, in north-central Vietnam, features a number of endangered animals, including the beautiful Red-Shanked Douc monkey, nick-named "Reggie" for the in-store and online campaign. Every customer transaction restores and protects one square metre of habitat in the Vietnamese forest, helping to save Reggie and help him "find a mate". This engaging campaign was so popular that The Body Shop has extended the Bio-Bridges programme to two other countries – Malaysia and Indonesia – featured in the Wildest Ever Christmas fundraising campaign.
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