"Become a Skin Checker", season 2
Launched in 2015, the Skin Checker platform encourages people all over the world to keep an eye on moles – their own and those of friends and family – to detect any signs of skin cancer as early as possible. In 2016, the "Become a Skin Checker" campaign featured a new film that has already been viewed hundreds of thousands of times. Since the launch, more than 70 million people all over the world have become Skin Checkers.