Active Cosmetics

Health and beauty together leads to growth
Brigitte Liberman Brigitte Liberman
President
Active Cosmetics
  • +5.7%
    Division's like-for-like sales growth
  • Division's 2nd
    largest country: the United States
  • 29
    Dermacenters in the Travel Retail market
Grand Pearl Spa SkinCeuticals By Plastic Surgery Associates, Michigan, United States

Two American market champions

The Division's expansion was remarkable in the United States, which has now become its 2nd largest country after France in terms of sales. The market was driven by SkinCeuticals and La Roche-Posay, which both continued to develop the dermocosmetics category in particular in drugstores(1).
  • +12.0%
    La Roche-Posay like-for-like sales growth
My UV Patch ambassador, La Roche-Posay

The mission of La Roche-Posay: changing behaviour

The brand is stepping up its initiatives in skin cancer prevention, with My UV Patch, the first connected patch that helps people to adopt the right skin protection habits, and the roll-out of its viral "Become a Skin Checker" campaign.

130 doctors at the SkinAlliance Forum

In October 2016, the Active Cosmetics Division brought together 130 future opinion leaders in dermatology from 39 countries for the second SkinAlliance Forum. During the two-day event, dermatologists exchanged views with L'Oréal researchers and international scientists to develop their expertise in dermocosmetics.

SkinAlliance forum video

Roger&Gallet point of sale in China

Roger&Gallet launched in China

The flagship brand is making the most of Chinese consumers' strong affinities for naturalness, well-being and authenticity: it is opening eight stores that focus on introducing consumers to the brand and providing a rich sensory experience.

Vichy Slow Âge, a new approach to anti-ageing

Vichy is moving for the first time into the scientific field of the exposome, which takes into account all the factors – particularly environmental – that can have an impact on skin ageing (UV rays, pollution, fatigue, etc.). Vichy Slow Âge is an everyday preventive treatment designed to help slow the appearance of the signs of ageing. It is based on an innovative combination of baicalin, with its antioxidant properties, bifidus lysate, and Vichy spa water, together with an SPF 25 filter.
Slow Âge by Vichy
Pack of botanical essence of fresh beauty Aqua Rosa by Sanoflore

Sanoflore delivers strong growth in France

The organic cosmetics brand recorded its third year of double-digit growth in France, and is launching Aqua Rosa, a cosmetic water inspired by the beauty routine of Japanese women. Its texture is both refreshing and moisturizing.

The Active Cosmetics brands

  • La Roche-Posay
  • Vichy
  • SkinCeuticals
  • Roger&Gallet
  • Sanoflore

Share

(1) Retailers offering products ranging from food items to pharmaceuticals.
(2) Source: Euromonitor International Limited, 2016.