Acquisitions
A dynamic acquisitions policy
Ever since it was founded more than 100 years ago, the L’Oréal group has been building, through a succession of targeted acquisitions, a global flotilla of emblematic and complementary brands. Today it is the most powerful and diversified range of brands in the beauty industry, and drives the group's performance in a long-term perspective.
Find out how acquisitions enrich L'Oréal's flotilla of brands, to drive future organic growth
Major acquisitions in 2016
IT Cosmetics, a skincare make-up brand
IT Cosmetics is one of the fastest-growing American selective beauty brands. Created by Jamie Kern Lima and Paulo Lima, the brand was developed in conjunction with renowned plastic surgeons to provide skincare make-up products with a "problem-solution" approach. It is now part of the L’Oréal Luxe brand portfolio.
Atelier Cologne, a niche perfume specialist
The brand has a distinctive offering of concentrated and refreshing pure perfumes, or "colognes absolues". Atelier Cologne has joined the prestigious brands of L’Oréal Luxe, such as Maison Margiela and the exclusive collections of Giorgio Armani and Yves Saint Laurent, in the high-growth alternative fragrances segment.