L’Oréal 2015: Active Cosmetics

Brigitte Liberman

President Active
Cosmetics Division

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A pioneer and leader in dermocosmetics worldwide, the Division is once again asserting its worldwide leadership on a dynamic market

Find out more about the Active Cosmetics Division in 2015

Active Cosmetics key figures 2015

+7.8%

Like-for-like sales growth
No.1

worldwide leader in dermocosmetics(1)
LA ROCHE-POSAY

1^st growth-contributor brand
Some 300

partners present at The Global Summit of Pharmacy Leaders

High added-value skincare

The Active Cosmetics Division strengthened its position as the dermocosmetics market leader and expert in 2015, with a year full of skincare innovations and remarkable success for its three major brands: LA ROCHE-POSAY, VICHY and SKINCEUTICALS.

Lipikar Baume AP+ by LA ROCHE-POSAY

Success of a major scientific innovation

The result of 25 years of research, Lipikar Baume AP+, launched in 2014, restores the balance of the microbiome(2) and enhances its biodiversity. This crucial advance in the field of dry skin treatment continued to pay off in 2015: Lipikar is the third LA ROCHE-POSAY franchise(3), with sales that have almost doubled over the last five years.
Neovadiol Substitute Complex by VICHY

The era of compensating cosmetics

With its Neovadiol mature skin specialist franchise, VICHY is innovating in compensating cosmetics to counteract the signs of skin ageing associated with menopause. Neovadiol Substitute Complex, protected by 13 patents, is a complex of powerful active ingredients—Pro-Xylane, Hepes, Glycerone and Hedione—that improves the complexion and skin density demonstrated by six clinical trials.
Metacell Renewal B3 by SKINCEUTICALS

A global response to the first signs of ageing

With its high concentration of active ingredients, including vitamin B3 at 5%, Metacell Renewal B3 by SKINCEUTICALS has a visible effect, with daily use, on all the initial signs of ageing, such as lines and loss of elasticity. Launched in 11 countries, this multi-corrective emulsion is recognised for its texture and efficacy. The initial sales figures are promising.

A dynamic distribution strategy

The Active Cosmetics Division has grown strongly over the last ten years, underpinned in particular by a dynamic and diversified distribution network. In pharmacies or in dermacenters, online or in Travel Retail, this multi-channel approach enables the brands to reach increasing numbers of consumers.

Pharmacies, the historical market for dermocosmetics, are supported by the Division in their efforts to make the consumer experience even more attractive.
A new look for pharmacies with the fifth edition of the “Reload my Pharmacy” competition.
Dermacenters, which focus exclusively on skin beauty and health, bring together the Division’s brands.
In just one year, the Active Cosmetics Division has opened 19 dermacenters in the world’s finest airports.
Representing 17.1% of the Division’s growth in 2015(4), the e-commerce channel is booming.

The Active Cosmetics Division celebrates 15 years in Brazil

After 15 successful years, the Active Cosmetics Division continues to maintain its leadership in the Brazilian dermocosmetics market(5). In 2015, the highlights were skincare successes, the opening of new dermacenters, and the launch of Dermaclub, a programme for sharing content with consumers.

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Become a “Skin Checker” with LA ROCHE-POSAY

Pursuing its ambition of raising public awareness of skin cancer prevention, LA ROCHE-POSAY launched its viral “Skin Checker” campaign in March 2015. “If you care for somebody, have a look at their beauty spots”: an engaging message encouraging everyone to play a proactive role in detecting melanomas. Rolled out in 33 countries, the campaign is relayed by partner dermatologists, as well as in pharmacies and drugstores where the brand is sold. With more than 30 million “Skin Checkers” at end-December, the campaign is a resounding success all over the world.

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