Our business strategy relies on the natural beauty trend, in personalised services and ethical business practices, with a focus on skincare, which has consistently grown
Jeremy Schwartz
Chairman and CEO of THE BODY SHOP
Shaping the Future at THE BODY SHOP
THE BODY SHOP creates high-quality products, using the world’s finest natural ingredients, in a sustainable and ethical way. Alongside its strong body care expertise, the brand boasts a very extensive skincare range with strong franchises, such as Tea Tree and Drops of Youth™. Its service philosophy ensures its diverse, global customer base benefits from superior in-store experience and customised consultations. In 2015, the brand showed renewed growth in its number one market in the United Kingdom.
Body care is adding a premium range
Inspired by ancestral beauty rituals from around the world, and with seductive packaging and communication, Spa of the World™, was launched in August 2015. It proposes a high-class spa experience at home. It features revitalising, soothing and calming products, including Dead Sea salt scrub, Japanese camellia cream and massage oils from France, Thailand and Tahiti. This premium range, designed to target consumers who are looking for more sophisticated body care, embodies the new ambitions of THE BODY SHOP. Spa of the World™ has been well embraced by consumers.
A highly digital launch for Oils of Life™
In 2015, THE BODY SHOP significantly enhanced its digital platforms, across social media and Customer Relationship Management, to reach out to its digitally savvy consumers. The focus on skincare in particular has been activated through a global vlogger network, and collaboration with industry experts, culminating in the recent Oils of Life™ launch.
Renewed commitment “Enrich not Exploit”
Since its creation, THE BODY SHOP’s ambition is to demonstrate that a company could be a force for good, while generating strong business results. This year, this ethos was strengthened under a new global business commitment to “Enrich People, Enrich Products and Enrich the Planet”. Leveraging the L’Oréal sustainability platform, “Sharing Beauty With All”, the brand has announced to its consumers and stakeholders its new proposition: “Enrich not Exploit (it’s in our hands)”. With specific business goals by 2020, THE BODY SHOP will start in 2016 a series of initiatives to engage its consumers in this approach to sustainability.
Read more about L’Oréal in 2015
(1) +10.7% based on reported figures.
(2) Like-for-like.