Complementarity and geographic balance

L’Oréal’s business model is based on a balanced worldwide presence that enables the group to make the most of favourable national or regional contexts. In 2015, the brands performed well and innovated with targeted, high-performance products, in both mature markets, such as Germany, and New Markets, such as China.

View of Berlin by night, Germany.

Germany: a reservoir of growth in Europe

L’Oréal Germany recorded good growth for the third year running, with the Consumer Products Division and L’Oréal Luxe performing particularly well. Once again, the group maintained its position as the German beauty market leader(1).
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Shanghai skyscrapers at night in China.

China, L’Oréal’s number two country

In 2015, China became the group’s No. 2 market in sales terms, behind the United States and before France. In a country undergoing far-reaching and rapid change, L’Oréal is adapting and taking full advantage of the market’s transformations. A prime example of the Universalisation strategy.
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(1) Source: Beauty market, Euromonitor, Germany, market share value 2015.