Makeup
The Chinese makeup market has grown strongly accounting for 25% of the selective market in 2017.
The lip makeup segment, the biggest market segment, has significantly contributed to growth. x
Cosmetics Market
L’Oréal maintains for another year its position
as leader of the global cosmetics market x.
2017
The world of beauty in
The worldwide cosmetics market has grown steadily, spurred on by innovation and the limitless diversity of consumer aspirations.
+4 to +5% x
growth in 2017
€200 Bn
estimated sales
1
The global beauty market
Growth of the worldwide cosmetics market over ten years (as a %)
Key factors that have contributed to the success of the cosmetics market
1
Continuing growth of beauty product spending online
2
The expansion of social networks
3
The appetite for new, different, better and premium products
4
The acceleration of urbanisation worldwide
5
The increase in the number of seniors worldwide
Breakdown of the market by geographic Zone x
North America
25%
Latin America
11%
Africa, Middle East
3%
Western Europe
18%
Eastern Europe
6%
Asia Pacific
37%
Breakdown of the market by product category x
- Skincare 37%
- Haircare 22%
- Makeup 19%
- Fragrances 12%
- Hygiene products 10%
Main worldwide players in sales
(in billions of USD) x
-
28.6
-
Unilever
20.5
-
Procter & Gamble
15.4
-
Estée Lauder
11.4
-
Shiseido
7.7
-
Coty
5.4
Online sales
+24%
growth in worldwide
online cosmetics sales x
10%
share of e-commerce
in the beauty market x
2
Focus on the luxury cosmetics market
The luxury cosmetics market is constantly growing and has seen a boom in the last few years, driven by the expansion of the high-income class and the increase in the number of Chinese consumers travelling worldwide.
23%
of the beauty market x
40%
of worldwide cosmetics market growth x
Performance of the luxury cosmetics market compared to the total cosmetics market (as a %)x
- Total cosmetics market
- Luxury cosmetics market
Most buoyant categories
of the luxury cosmetics market
Skincare
The global luxury skincare market saw a resurgence in 2017, driven by the women's face care segment.
+5%
Global luxury skincare market in 2016 x
+12%
Global luxury skincare market in 2017 x
Luxury market consumers
The high-income classes in North America and Asia
The high-income classes are likely to show the fastest population growth in the next 15 years, reaching more than 330 million people by 2030x.
Asia Pacific
In the Asia Pacific region, where the high-income classes are relatively small, they are expected to grow the fastest by 2030.
North America
North America will continue to be the wealthiest region, and is expected to be home to almost half of the world’s high-income classes by 2030.
Travel Retail: a prestige channel
Weight (value) of the global Travel Retail market by nationality in 2017 x
Chinese tourists
Chinese spending in international tourism rose from 13 billion USD in 2000 to 55 billion in 2010 and 261 billion in 2016 x.
The number of Chinese travellers abroad has continued to rise, reaching 135 million in 2016. This growth confirms China as the largest source of outbound tourists since 2012, with tourist spending seeing double-digit growth since 2004.
Past and predicted development of the weight of Chinese consumers in the global luxury market (as a %) x
L’Oréal Luxe enjoys a strong, balanced portfolio of brands
Major aspirational and multi-expert brands
Growth drivers often specialised in a single product category
New niche additions
