Garnier: future natural beauty champion
Garnier’s vision is to become the number one brand worldwide inspired by natural beauty in the consumer products segment thanks to its product formulation and its responsible and ethical commitments.
For consumers looking for more natural products and transparency, Garnier is developing products inspired by nature and has set ambitious goals to improve its environmental and social impact.
96% ingredients of natural origin
The brand is committed to revamping its formulas to increase the percentage of natural and/or biodegradable ingredients. With support from its laboratories, Garnier is developing more environmentally friendly-products, without compromising on effectiveness.
The brand has reworked the composition of star products: the BB Cream now contains 90% of ingredients of natural origin, with the figure going as high as 96% for some products. Innovations have also been launched, such as the organic charcoal fabric mask inspired by natural trends from Asia. The brand is also working on formulas in other product categories, such as hair colour: a real scientific challenge!
Employee engagement at every stage
The brand’s transformation goes beyond formulas as well. From solidarity sourcing to purchases made by concerned consumers, all the Garnier teams are committed to developing more natural and ethical products: traceability, more natural formulas created in the Garnier laboratories, packaging made from more recyclable materials, etc.
Beauty inside and out
Garnier’s natural approach is also coupled with significant social commitments. The brand supports UNICEF (The United Nations Children’s Fund) as it comes to the aid of children faced with humanitarian crises, natural disasters, armed conflict or epidemics.
In 2017, Garnier supported UNICEF initiatives in Jordan and Yemen. The partnership was a combined effort of the brand’s France, UK and US teams. In the long-term, the brand hopes to keep raising awareness about children in emergency situations through targeted campaigns.
