The art of professional hair colouring

Three questions for Josh Wood, Global Creative Director for Redken.

Can you tell us about the beginning of your collaboration with Redken and L’Oréal?

Josh Wood: The collaboration with Redken and L’Oreal, for me was a really big turning point in my career.
I’ve worked with Guido x for many many years, always generally on quite challenging creative projects, delivering the most unbelievable colours in a very realistic way and I’m really happy to be working with him side by side at Redken.

I’m really looking forward to helping develop this idea that trends can be translated into hair in a very simple, meaningful way for the industry and the professionals within the industry. I’m really trying to add techniques and tips that allow hairdressers to grow and develop, but also to work with the best product in the world.

Pushing boundaries in colour has been the thing that has kept me colouring hair for over two decades. It’s not so much about every individual result that I create, it’s more about elevating the platform, the conversation and the fact that I really believe every woman deserves the best hair colour for her.

How did your clients’ profiles and demands, uses evolve, especially regarding hair colour?

J.W.: Colour has become a whole new language. You know when I think about when I first started hairdressing, it would be a client bringing out of her purse, 2 or 3 tear sheets from a magazine and trying to express, in verbal terms, what colour she wanted. Today, I see clients bringing in whole Pinterest mood boards on what colour they’re trying to achieve and how they want to change that colour up. It’s a whole different landscape but I’m excited by that new landscape and the journeys into colour that that offers.

How can beauty professionals, hairdressers, but also L’Oréal, contribute to maintain this renewed enthusiasm for professional hairstyling?

J.W.: Creating trends are one way of summarising what’s happening in the wider world, what’s happening in fashion, what’s happening in accessories, what’s happening in makeup.

I think trends really are a great vehicle for us in the tribe to celebrate, really explore the Redken portfolio, push the boundaries of the portfolio to give us different results but also within the trend to really experiment and adapt those trends to our fingerprint. A trend for me is not something that needs to be copied literally, it’s a moment in time and a tone of voice that will give all Redken artists the ability to be ahead of the curve and to be creating incredibly contemporary hair colour.

Thank you very much,

Thank you so much, bye!