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Innovation

Open innovation: a flexible partnership between scientific players

To harness the diversity of scientific ecosystems and move into emerging scientific and technological fields, L’Oréal Research has developed an open innovation approach.

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To enhance agility and responsiveness and to decrease lead time, L’Oréal pursues open innovation by developing partnerships with laboratories, research institutions, start-ups, suppliers and more. By combining its vast database, formidable roll-out abilities and innovation expertise with the advances made by these industry players, the Group is contributing to the development of a promising and potent new innovation strategy for beauty.

An open mind on all fronts

Research & Innovation implements this open approach in three fields: open research, which cultivates scientific partnerships with universities and research institutions; open innovation, which builds partnerships with suppliers, start-ups and other industries to develop innovative materials or formula platforms; and open development, which sees the Group work with the best subcontractors to quickly bring fast-moving products to market and create high added-value innovations either through vendor-owned or co-developed technology.

NanoEnTek: miniature diagnostics in South Korea

In line with this approach, L’Oréal has, for instance, begun a partnership with the South Korean start-up NanoEnTek, which has developed a miniature diagnostic tool. Originally marketed in Japan, this technology analyses the proteins on the skin’s surface and uses an algorithm to determine the consumer’s skin type. Combined with a visual assessment and a questionnaire, it recommends a personalised product perfectly suited to the consumer’s needs. Not only does this miniature diagnostic tool provide a new service for consumers and a new methodology for performing clinical tests and recording data, it opens up new avenues in creating customised cosmetics for a specific skin type.

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